Google Is About To Start Tracking Your Offline Behavior, Too – 05.27.17

  • It’s no secret that Google already monitors its users’ online shopping activity, but now it will follow them out of their homes and keep a close eye on every interaction they make. The tech giant announced a new system to track users’ in-store credit card purchases Tuesday in a statement published on the company’s official blog.
  • Google rolled out the new tool at Google Marketing Next, an annual event geared toward advertisers where the company unveils its newest innovations in marketing. “Store sales management” works by pulling data from Google’s third-party partnerships, which capture approximately 70% of credit card transactions in the United States. The system then streamlines user information in order to generate reports automatically sent to merchants who opt in. The reports will measure the effectiveness of online advertisements by matching in-store transactions back to Google ads.

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Source: theantimedia.org